Your new hit product may be underpriced

By Dr. Georg Tacke and Madhavan Ramanujam

The odds are stacked against new products or services. Between 65% and 75% miss their revenue or profit goals, depending on w...

Selling via discounts and promotions

By Dr. Georg Tacke

Effective discounts require a system 
In the B2B area, the smartest price lists won’t help a bit if sales has “discounted” aw...