Are financial advisors selling themselves short? Our Banking expert and Director, Matthew Jackson, in an interview with Investment News emphasizes on the need to focus on the value of the service rather than the price.
Jackson talks about the different methods of pricing, while comparing fees based pricing and retainer pricing. He advises financial advisors to charge their clients based on their willingness to pay for the value they receive.
"If you have one price, it will be too expensive for some people, and there are also people who would pay you more if you offered more services," he said.
This article was originally published on Investment News on September 11, 2017.